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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Create awareness with paid social media posts 2. By meeting buyers’ post-purchase needs , you’ll improve customer retention. by posting about it on social media). A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. Image source ). Google ads).

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How to Become a Fractional CMO

Duct Tape Marketing

Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Installs and conversions should be celebrated, but 21% of users abandon apps after one use and the average 30-day post-install retention rate is only 5.7% (industry-wide). Ensuring users stick around longer.

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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

We asked entrepreneurs and business owners about the pivot they are making as a result of the pandemic and here are the responses: #1- Social media marketing. Demand for e-commerce and social media participation is increasing. Especially during challenging times, retention is significantly more crucial than acquisition.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. Image source ).

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How to Become a Marketing Manager

ConversionXL

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels.

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The Role of SEO in Growth

ConversionXL

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. It all start with Acquisition.

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