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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle.

Demand 95
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The Proof was not in the Pudding: Pudding Media is Shutting Down

VC Cafe

Pudding managed to raise $10 million from BRM and Opus Capital, as well as investments from known Israeli angels including Eyal Waldman, Udi Weinstein, Yariv Gilat and Ariel Maislos himself, who previously sold Passave to PMC for $305 million in stock in 2006. It also offered direct response campaigns on the mobile for brands and agencies.

Media 96
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 23 partner-based projects. Tips: Build your own device lab and keep it well-stocked. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?