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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line.

Customer 140
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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. In a digital marketing context , these people may already have job titles like Digital Marketing Manager, CRO Manager, PPC Specialist etc.

SCRUM 112
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From Generalist to Specialist: The Blueprint for Vertical Market Domination

Duct Tape Marketing

Click on over and give us a review on iTunes, please! And you think about marketing today, you have to have a website, SEO content, PPC book, reputation management, do a podcast. You can try Active Campaign for free for 14 days and there's no credit card required. All of a sudden you're stretching that $8,000 pretty thin.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win. Test different channels.

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The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

Duct Tape Marketing

Key Takeaways Tim Brown underscores the pivotal role of quality content and strong backlinks in SEO success, emphasizing the importance of creating original, engaging content tailored to the audience’s needs while acquiring reputable backlinks. Click on over and give us a review on iTunes, please! So what are you waiting for?

SEO 62
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Think About Customer Experience, Not Just Conversion Optimization

ConversionXL

We still have lead generation, free trials, software downloads that we’re optimizing for. You’re doing paid advertising, PPC or display campaigns? Just like the best website can’t save a crappy product, a really good product earns trust, and builds a reputation, so you don’t need to say much.