Remove Campaign Remove PR Remove Vertical Remove White Paper
article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42
article thumbnail

Transcript of How to Make Your Brand Unskippable

Duct Tape Marketing

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. John Jantsch: I actually spent the first couple years of my business doing a lot of political work, marketing for political campaigns. So I’m looking for people who want to write books with me in different industries and verticals.