ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 7, 2022

This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time.

Acquisition 22

Acquisition eCommerce Cost Customer 22

VC Cafe

MARCH 15, 2016

Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. The sales’y part. And by that I mean get used to it ”.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. You want to deploy low-touch campaigns to convert a higher volume of customers. The short answer is no. You don’t need any tech to do account based marketing.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” Following on from the audit, they asked me to take over the management of the campaigns.”

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. In this case, I was a pretty good SEO. So when I went solo, and people in my network needed SEO, they naturally thought of me.” Following on from the audit, they asked me to take over the management of the campaigns.”

SEO 49

SEO Hiring PPC Leadership 49