Both Sides of the Table

JULY 17, 2017

So it should have been predictable that when Donald Trump kicked off his campaign for the presidency with race-baiting comments against Mexicans after a long campaign claiming that the first African-American president wasn’t born in the US that I would speak up. You should, too.

South America 197

South America America South Africa United States 197

Duct Tape Marketing

NOVEMBER 9, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. Listen to marketing, its grain, wherever you get your podcast. (00:54):

Marketing 76

Marketing Differentiation Sacramento Small Business 76

YoungUpstarts

MARCH 11, 2018

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. Even placing a lemonade stand under the inclement sun of Sacramento at 2:00 pm, just after the finish line of a marathon, is understanding a target necessities, for example.

Los Angeles 180

Los Angeles Marketing Sacramento Detroit 180

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 105

Metrics Campaign Analytics Framework 105

Duct Tape Marketing

NOVEMBER 28, 2017

Sacramento, CA. By using the Local Services app, businesses can reply to messages, manage leads, track bookings, manage campaigns and budget (it’s easy to turn your ads on and off depending when you want them), view an ad’s performance, and review ratings (ratings can come from Google My Business or through Local Services).

Los Angeles 45

Los Angeles San Jose San Diego Sacramento 45

YoungUpstarts

JULY 16, 2016

One of the simplest and strongest methods to beef up the effectiveness of your campaign is building an online business community. Craig de Borba is the founder of Onpoint Internet Marketing, a Sacramento based SEO company driving more traffic and conversions to local businesses since 2010.

Community 100

Community Sacramento Marketing SEO 100

Hearpreneur

JUNE 25, 2016

Thanks to Anthony Mancuso, Electricians of Sacramento. #2 The best part about being en entrepreneur and small business owner is experimenting with different tactics, outreach techniques, marketing campaigns, and benefits. There is nothing in this world that can even remotely compare. 2 – Getting Things Done.

Entrepreneur 72

Entrepreneur Sacramento Advertising Campaign 72