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7 Ways Entrepreneurs Can Use Video To Grow Their New Business

Duct Tape Marketing

Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Who makes your widgets and why do they love making them?

Video 77
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. The way it works is that when someone copies a piece of content Tynt adds a little bit of additional text and a trackable code with a hash (#) at the end of the url from where content was copied. Goes viral. Invisible Virality.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Organic Social Media Campaigns. So rather than trying to make a sale or advertising product reviews, for example, you should curate content about the endocannabinoid system, the science behind cannabis, and the “lifestyle.” But like email campaigns, SMS is another permission-based organic marketing strategy. Email Marketing.

SMS 101
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HOW TO: Build an App for Your Small Business

mashable.com

It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones. Procter & Gamble Launches Widget to C. GE Campaign Turns YouTube Videos and. Image credits: Flickr, goincase. PM OK, agree.

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HOW TO: Connect with Other Entrepreneurs Online

mashable.com

If you prefer a face-to-face conversation, there’s also an option to search for a mentor by your zip code. Procter & Gamble Launches Widget to C. GE Campaign Turns YouTube Videos and. LinkedIn Answers What sets LinkedIn Answers apart from the others on this list is that people have a couple of strong motives to help you.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

Some Code-Free A/B Testing Resources 1. A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. You can use Optimizely even if the thought of coding makes you break out in a cold sweat. You can use Optimizely even if the thought of coding makes you break out in a cold sweat.