Duct Tape Marketing
MAY 30, 2014
Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Who makes your widgets and why do they love making them?
Occam's Razor
JULY 12, 2010
Let's go look at some tools… Measuring "Invisible Virality": Tynt. If you are a regular reader you'll notice that at the end of every blog post (before the start of the comments section) is a Topsy widget. Goes viral. Invisible Virality. Or for that matter how many tools. People matter.
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ConversionXL
FEBRUARY 27, 2019
For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.
Up and Running
JANUARY 22, 2020
Organic Social Media Campaigns. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level. Word-of-Mouth Marketing.
ReadWriteStart
FEBRUARY 2, 2011
But a team at this weekend's Startup Weekend in Philadelphia has taken this idea one step further, designing a product that will help startups build viral launch pages: LaunchRock. If you want to see the virality of LaunchRock in action, search Twitter for "Maple Butter," a new project from Flowtown 's Dan Martell.
Feld Thoughts
APRIL 12, 2013
However, SOPA and PIPA worked because the campaign went viral. Use your company homepage to drive traffic to marchforinnovation.com with their widget atmarchforinnovation.com/get_ widget. As we saw last year, virtual marches like the online protest against SOPA and PIPA can make a real difference in Washington.
Startup Lessons Learned
OCTOBER 23, 2013
And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. So you create a mobile widget MVP.
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