Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. This is why referral programs are a great low-risk channel. Lowers churn.

Programming 141

Programming Churn Rate Design Campaign 141

Up and Running

APRIL 6, 2021

But more than triggering the visible decline in churn rate, live chat software is the most effective communication channel for your customers. Offer incentives and rewards via social media to increase retention. Customer churn is a big issue faced by businesses, more so if your offerings are digital in nature.

Social Media 105

Social Media Media Customer Churn Rate 105

YoungUpstarts

JUNE 3, 2016

Without an accurate ROAS, it’s impossible to evaluate the success of ads across different channels and to determine how you stack up to competitors. A lot of businesses historically focus on cost per impressions, clicks, or conversions, but they lack the insight to tie those conversions back to money spent. Connecting ROAS and LTV.

Metrics 100

Metrics Churn Rate New York City Marketing 100

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ReadWriteStart

AUGUST 26, 2022

When you put those two things together, you get high-quality customers, high LTV, and acquisition at super low costs. And you know, a cost goes out with an acquisition, so whether it’s hiring a salesperson, commissions, or paying Google. But stuff like retention is super important. David Zhang.

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Cost per click (CPC). Customer acquisition cost (CAC).

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

AUGUST 21, 2014

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How to Improve Mobile App Retention Through Customization. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. Put another way, who would be foolish enough to cancel their subscription after they already sunk cost ? Churn Prevention. Involuntary Churn Prevention. The problem, though, is as your company grows, so, too, does your churn rate.

Marketing 97

Marketing Campaign Software Review Email 97

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. It all depends on where you’re at. They care about real product.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 12, 2016

And when you consider that acquiring each customer has a cost, you can appreciate the importance of an airtight sales funnel that consistently converts. However it comes with it’s own set of challenges, like retention and churn. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC).

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Retention is the trailing indicator and true measure of quality onboarding, so that’s what I’d hold experiments up against.” (via So, the channel selection (vs.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

MARCH 5, 2014

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher.

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Or if shipping costs are too high, experiment with alternative methods. Cost per acquisition (CPA).

Customer 140

Customer Marketing Social Media CPA 140