Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). When I publicly Tweeted that all companies should be gross margin positive many people pointed out that Amazon wasn’t profitable for many years. Gross margin positive !=

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. That makes understanding needs and expectations table stakes for any brand looking to compete. Share this information with your sales, marketing and executive teams.

Retention 111

Retention eCommerce Channel Community 111

maplebutter.com

JANUARY 8, 2013

Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. Non of this academic stuff. I also like to get a sale $$$ ASAP. We’re a mobile development firm looking to increase new client sales. We have two full time sales people and we use Salesforce.

Technical Review 44

Technical Review Startup Cofounder Software Review 44