Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Build Non-Ad-Based Revenue. Not so fast.

Video 339

Video Technical Review Distribution Aggregator 339

YoungUpstarts

NOVEMBER 25, 2020

In the old days, marketing agencies were non-existent, and most companies were struggling to market their business and making sales. Almost every business needs a digital agency to compete in the tough business environment. To Increase Sales. Considering hiring an in-house marketing team can be relatively expensive.

Hiring 279

Hiring Non-Compete Marketing Audience 279

Startup Professionals Musings

JANUARY 14, 2023

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Scaling requires leveraging outside resources.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

ConversionXL

JANUARY 18, 2022

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Marketing: Which channels are they active on? The solution: build a brand.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In the future, the channel fee will, perhaps, go down. To learn more, you can check out some of the videos here.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. While you should not use social share buttons on your actual landing page because it introduces a competing call to action, the thank you page presents a great opportunity to increase awareness through social sharing. read more

Campaign 111

Campaign Email Clickthrough Sales 111

Startup Professionals Musings

APRIL 19, 2020

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Scaling requires leveraging outside resources.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Hearpreneur

MAY 31, 2020

With doctors offices closing and tradeshows being cancelled, we’ve looked to social media as our main networking channel. We typically wait until after the first two to three months of results, but this is by far the highest converting channel and it works without fail. Setting up internal sales teams, doing cold outreach, etc.

Networking 144

Networking Entrepreneur Social Media Channel 144

Duct Tape Marketing

JUNE 26, 2023

It's a detailed plan designed by businesses to promote their product or service through different channels and tactics, in order to accomplish their business goals and understand their customer needs. It will allow you to stand out in your market, so you aren’t forced to compete solely on price. Instead charge a premium.

Non-Compete 78

Non-Compete Retention Marketing Differentiation 78

The Startup Magazine

SEPTEMBER 11, 2023

By delegating specific tasks—like outsourced sales for startups—to third-party experts, internal teams can focus on core competencies. Distinguishing Task Priorities At the heart of cost-effective outsourcing for startups lies the ability to discern between essential and non-essential tasks.

Cost 138

Cost Startup Non-Compete Dilution 138

ConversionXL

MARCH 19, 2020

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Bain offers a rubric based on your current market position and financial strength: ( Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JUNE 16, 2020

There are two ways to grow the organic channel: Get more traffic ??from Publish now, see if Google likes it, then improve and optimize once it has the ability to compete for quality keywords. Ziptopic evaluates your content and analyzes competing pages in the same SERP to score your page for your core topic and multiple sub-topics.

SEO 121

SEO Technical Review Software Review XML 121

Startup Professionals Musings

NOVEMBER 9, 2018

Key elements of the value chain include distribution, suppliers, sales channels, and reliance on coopetition. Continually expand your team competency into new areas. Linear non-disruptive thinking may be the way to get started as an entrepreneur, but it won’t get you the big success or the legacy that you crave.

Technology 224

Technology Marketing Non-Compete Leadership 224

Occam's Razor

APRIL 15, 2019

When you do that much stuff, and you can measure almost everything… The result is that our ecosystem of data people are returning a lot more negative data when measuring performance of Marketing, Sales, User Experience and Customer Service. To poke holes in the data/methodology (regardless of the Rationalizer’s analytical competence).

Leadership 79

Leadership Non-Compete Analytics Software Review 79

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Up and Running

DECEMBER 18, 2013

RocketHub also recently partnered with the TV channel A&E for marketing and funding help for their favorite fundraising campaigns. If you’re a non-profit…. EarlyShares is a pretty sophisticated fundraising platform looking to compete with traditional venture capital firms.

Kenya 119

Kenya Angel Investor Technical Review Software Review 119

Steve Blank

MARCH 19, 2009

It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. I also wanted to know who our existing customers thought we competed with. What did they think we stood for? If so, where?

Silicon Valley 192

Silicon Valley RSS Software Review Technical Review 192

Up and Running

JUNE 27, 2018

However, this move alienated their current customer base, as they felt that Gap was moving away from the comfortable, non-trendy items and into a more fashion-forward brand. Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. You’re probably juggling lots of competing priorities.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Up and Running

JULY 26, 2017

Some, on the contrary, say that the modern user is already experiencing app fatigue and that people tend to use just three apps at most , so competing for desktop attention still remains easier. You will have to compete for customer’s attention with other businesses. As a new business owner, you may be overwhelmed by the choice.

Mobile 81

Mobile Application Development Web Software Review 81

Startup Professionals Musings

NOVEMBER 26, 2014

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. Ryan and Rob “Spider” Graham.

Marketing 253

Marketing Startup Non-Compete B2C 253

Duct Tape Marketing

DECEMBER 7, 2023

The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. And that kind of notion, think back 30 years ago, that would've been impossible, but now it's a leadership competency we're talking about. We know that diverse teams are better performing than non-diverse teams.

Employee 79

Employee Europe Leadership Technical Review 79

Hearpreneur

JULY 10, 2017

When I was employed as a sales consultant, I noticed that many people in the profession still have negative and mistaken beliefs about selling. Furthermore, I felt that sales training focused too much on techniques rather than changing attitudes toward selling. CoderDojo is a non-profit and is run by volunteers.

Entrepreneur 102

Entrepreneur Hungary Software Review Cofounder 102

YoungUpstarts

APRIL 21, 2020

At a time when consumer confidence is at an all-time low , it seems as though businesses have to fight for every sale and every customer. Now is a great time to reach out to other non-competing brands and talk about opportunities to collaborate.

Customer 191

Customer Social Media Non-Compete Audience 191

Startup Professionals Musings

AUGUST 5, 2016

These normally require an innovative new business model, non-linear thinking for marketing, sales, and distribution. Key players in the value chain include suppliers, business partners, distributors, and sales channels. Add dynamically to the range of competencies in the venture.

Technology 120

Technology Non-Compete Business Model .Net 120

Startup Professionals Musings

MAY 10, 2013

Seek out established suppliers and channels. The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners.

Startup 255

Startup Non-Compete Channel .Net 255

Startup Professionals Musings

SEPTEMBER 21, 2015

Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. If these elements are not your core competency or “secret sauce,” why not negotiate a sharing partnership? There's an opportunity for follow-on sales to existing customers.

Non-disclosure Agreement 120

Non-disclosure Agreement Intellectual Property Non-Compete Startup 120

Startup Professionals Musings

APRIL 16, 2012

Seek out established suppliers and channels. The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners.

Startup 248

Startup Non-Compete Channel .Net 248

David Teten

JUNE 1, 2011

Otherwise, private owners tend to have unrealistic expectations or an arbitrary sale price expectation. Riverside defines proprietary as any sale less than ~3 buyers involved Kinderhook looks for the “broken” auctions that didn’t get the right attention of the PE community. Intermediaries. David Deutsch, David N.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Startup Professionals Musings

SEPTEMBER 7, 2013

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Scaling requires leveraging outside resources.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

DECEMBER 19, 2015

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. Ryan and Rob “Spider” Graham.

Marketing 120

Marketing Non-Compete B2C B2B 120

Startup Professionals Musings

MAY 6, 2016

For example, at any given moment in your business, you may be limited by development, marketing, or sales. Win-win deals with competitors are always possible, for example, to reduce costs of a common component, to penetrate new markets, set industry standards, or share a sales channel.

Merger 120

Merger Intellectual Property Startup Acquisition 120

thenextweb.com

OCTOBER 17, 2011

4 Reach out to complimentary (not competing) startups. Paring with similar, but non-competing companies makes cross promotion easy and mutually beneficial. Sesame Streets YouTube Channel Hacked. Apples first weekend iPhone 4S sales surpass 4 million. Part of The Next Web family. Energy Goes Social On Facebook.

Social Media 67

Social Media Stealth India Startup 67

Startup Professionals Musings

SEPTEMBER 28, 2010

Seek out established suppliers and channels. The challenge of a creating a new product or service is tough enough, without insisting on a new supply chain, and a new distribution channel. The most effective startups focus on their core competency, and work hard to pick the best of the rest for partners.

Startup 231

Startup Non-Compete Channel .Net 231

Hearpreneur

MAY 8, 2022

connections and benefit from quicker sales cycles and more opportunities. In today's digital world with so many platforms and channels, we are continuously bombarded with noise. Therefore, when trying to break through the noise, you must be reaching the right people on the right channels. Thanks to Drew D’Agostino, Crystal ! #5-

Entrepreneur 132

Entrepreneur Audience Social Media Channel 132

Steve Blank

MAY 29, 2019

Instead of students or faculty coming in with their own ideas — we now have them working on societal problems, whether they’re problems for the State Department or the military or non-profits/NGOs, or for the City of Oakland or for energy or the environment, or for anything they’re passionate about.

Incubator 331

Incubator Lean Programming Government 331

Up and Running

MARCH 1, 2016

The trick then is figuring out what your exact solution is, and whether or not there will be demand for it on a scale beyond just yourself, or whether or not you’ll be able to compete, if you’re entering an already-flooded market, like the shampoo market. billion in total industry sales. The non-disclosure agreement (NDA).

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Version One Ventures

APRIL 23, 2013

Companies get sold for a whole host of reasons: founders break up; money runs out; shareholders force a sale. And in many cases, the financial upside of a sale is just too seducing for the entrepreneurs, particularly for first-time founders. So we decided to sell.

Vertical 130

Vertical Non-Compete Asia Europe 130