Startup Professionals Musings

MARCH 31, 2023

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

MAY 30, 2017

The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. The visitor initiates his journey through the conversion funnel, but he never completes it. This is what’s known as a dropout or cart abandonment.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Startup Professionals Musings

OCTOBER 21, 2015

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Measuring Actual Customer Activity. For sites that sell something, it’s completely obvious to say that “customers are important” and that “understanding who your customers are and what they think is very important.”.

Analytics 113

Analytics Software Review Metadata Campaign 113

VC Cafe

OCTOBER 12, 2010

The company said it will use the proceeds of this round to strengthen its sales and marketing efforts. SundaySky’s SaaS platform leverages existing website assets, mainly product listing feeds, eliminating the need for customers to maintain the videos. It currently has 31 employees, mostly creative producers, copywirters, etc.

Video 74

Video Conversion Ratio PR 74