Startup Professionals Musings

MARCH 31, 2023

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Demand generation revenue performance. Lead-stage content performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

MAY 30, 2017

Otherwise, your conversion ratios and Funnel Visualization data will make no sense. Ideally, you’ll wait for a month to get at least one well-rounded sales cycle to use as a baseline. With an average order value per customer of $224 USD, this could increase revenue by $74,000 a month. So what can go wrong here?

Analytics 126

Analytics Conversion eCommerce Technical Review 126

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. First, you need to define what a “conversion” actually is, socialize the definition of the steps to conversion within your organization, and ensure your data collection is appropriately instrumented to collect the specific steps you define.

Analytics 113

Analytics Software Review Metadata Campaign 113