ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. It comes down to understanding how the channel actually operates—not how you’d like it to operate.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Both Sides of the Table

OCTOBER 29, 2009

People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. Controversy for controversy’s sake is rarely a good idea.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

MARCH 25, 2013

Coming From (Social Network). It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Somehow that same rule never caught on to social networks. But really, isn’t social media a dynamic ad for your business? Social Media Hub Page.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Duct Tape Marketing

DECEMBER 13, 2011

Social networks evolve into markets. As social networks become more important in the lives of their users and the level of social behavior continues to evolve, they will become much more than outposts. We’ve talked about mobile as a marketing channel for years, but it seemed it wasn’t happening.

Small Business 66

Small Business Social Bookmarking Social Media Social Network 66

maplebutter.com

JANUARY 8, 2013

We’re considering doing SEO and PPC as well as cold calling to generate leads. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. Curate great links for your ideal customers and share them 3 times per day.

Technical Review 44

Technical Review Startup Cofounder Software Review 44