Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers.

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The Startup Magazine

MARCH 10, 2024

By seamlessly integrating SMS capabilities into Salesforce, businesses can unlock a plethora of benefits, including: Real-Time Communication: With SMS integration, businesses can engage with customers in real-time, delivering timely updates, notifications, and personalized messages directly to their mobile devices.

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Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. link] [link] I guess you could call it the “Continuous Wave Radio&# technology period. After I retired, Jerry Engel , director of the Lester Center on Entrepreneurship , at U.C. Who would have known?

Silicon Valley 270

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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YoungUpstarts

APRIL 19, 2017

Engage your customers. In this age it technology has made customer engagement quite simple. By using CXM (customer experience management) software, it is possible to implement a total customer journey that takes them through purchasing decisions, price inquiries and the actual purchasing.

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Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

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The Startup Magazine

MARCH 29, 2024

Designing Your Business Model Crafting a business model is like building a blueprint for your venture. It’s not just about a logo or a tagline; it’s the experience you promise your customers. Develop a marketing strategy that leverages both digital and traditional channels.

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Steve Blank

JULY 6, 2016

Countries or people you meet sometimes don’t like our policies on a given issue, but what they almost universally admire and aspire to is American entrepreneurship, innovation, education, science and technology, and volunteerism, philanthropy. Blinken : Technology is not inherently good or inherently bad.

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Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. Theme: Digg 3 Column by WP Designer.

Silicon Valley 146

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Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. The design was actually a negative drag on selling anything off a retail shelf.

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Steve Blank

OCTOBER 12, 2009

Because of the vagaries of how floating point units in computers were designed, your average IBM mainframe of the day would take forever to run a simulation application. Intelligence As I leafed through the Cray sales material, a glossy magazine with the headline Cray Channels jumped out of the pile. What Markets?

Silicon Valley 147

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. End result? If they had done this, there would have been zero dollars in sales. .

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Customer Development Developer Customer Silicon Valley 196

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

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Steve Blank

JULY 16, 2009

Meanwhile our company was pouring an enormous amount of dollars into building tools and video compression technology, while also hiring a lot of high-priced Hollywood talent like art directors, and script and story editors. Stop annoying our game designers and start working on selling and marketing the games.”

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Steve Blank

OCTOBER 31, 2014

One of the groups I spoke to was the Australian Sports Technology Network. They realized if they could develop and promote a well-coordinated sports technologies industry, they could capture their unfair share of the $300 billon sports consumer market. Test channel and demand creation activities in the U.S. Establish U.S.

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Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. Customer development isn’t just for [.] Getting out of the building.

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Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.

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Steve Blank

DECEMBER 19, 2013

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter –Customer Discovery in Digital Health. Mitchell Geere product design.

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Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

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Steve Blank

MAY 11, 2009

In less than a month they designed a low-cost video-capture board that plugged into the Mac and allowed you to connect a video camera and VCR. Since we had gotten out of the software business when we came out of Chapter 11 , and our sales channel didn’t know what to do with software, we licensed ReelTime to Adobe. The Novelty effect?

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Rob Go

SEPTEMBER 9, 2013

There is a wealth of resources that are unique to this town and a vibrant community of hackers, product designers, business people, and investors at various stages in their career. This guide is designed to help you hit the ground running and is a starting point for your entrepreneurial journey in Boston. Next major event?

Boston 71

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Steve Blank

OCTOBER 3, 2014

— Its been three and a half years since I first designed and taught the Lean LaunchPad class and lots of water has gone under the bridge since then. Like all great Silicon Valley companies they started with a technology and guessed who the customers will be. ” Lee Redden – Blue River Technology.

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Steve Blank

JUNE 3, 2013

Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. Hiring Channel Sales. “So They learned a ton.

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Steve Blank

MARCH 19, 2009

I wanted to understand how customers bought our products. I knew we were selling through a multi-level indirect sales channel. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer. Market messages to indirect sales channels are just like that. The result is usually hilarious.

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Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. I had no idea what I wanted to do next, and would get paid to think about it? How could it go wrong? Little did I know.

Silicon Valley 120

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Steve Blank

JUNE 11, 2012

Mentors (average age ~50) are an experienced entrepreneur located near the academic institution and has experience in transiting technology out of academic labs. Unlike an incubator or university class, the goal of the NSF I-Corps is to teach researchers how to move their technology from an academic lab into the commercial world.

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Steve Blank

JULY 13, 2009

Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes.

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SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. The Yin and Yang of Product and Engineering - A VC : Venture Capital and Technology , May 22, 2010 For a tech company, product and engineering are the heart and soul of the business. Tesla is not.

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Steve Blank

MAY 22, 2009

Someone from your company has to be designated the official competitive intelligence officer for this show. Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. You are correct all channels, web or otherwise, need to generate awareness and leads. What didn’t?

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Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. press and use it to generate end user demand and then drive that demand into our sales channel. Theme: Digg 3 Column by WP Designer. We were constantly creating metrics [.]

Silicon Valley 124

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Steve Blank

DECEMBER 7, 2010

Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) In contrast, startups search for a business model. (Or

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Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. The Wedding Channel.

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Steve Blank

JUNE 3, 2013

Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. Hiring Channel Sales. “So They learned a ton.

PR 206

PR China Lean Channel 206

Steve Blank

MAY 10, 2011

These diagrams are the visual representation of the how and the what a team learned in the class – how they tested their hypotheses by getting out of the building using the Customer Development process and what they learned about each part of their business model. The Lean LaunchPad was designed to fill that void.

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Lean Business Model Agile Customer Development 279

Steve Blank

DECEMBER 28, 2020

No university has said, “We should design the institution to have a bigger impact using academic work and join up with outside entities and organizations and partners to do that.” The importance of actually doing good instructional design, was pointed out as is time consuming and significant work to do up front.

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Steve Blank

NOVEMBER 1, 2010

When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. They made other assumptions about the type of sales channel, partnerships and revenue model they would need. The company burned its way through more than $5.2-billion

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