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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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When It’s Darkest Men See the Stars

Steve Blank

the wave of semiconductor startups in the 1960’s/70’s, the emergence of venture capital as a professional industry, the personal computer revolution in 1980’s, the rise of the Internet in the 1990’s and finally. the wave of internet commerce applications in the first decade of the 21 st century. Consumer Internet Driving Innovation.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. they’ll win.). Step 3: Media.

Marketing 310
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Innovation, Change and the Rest of Your Life

Steve Blank

I’ve watched the Valley go from Microwave Valley – to Defense Valley – to Silicon Valley to Internet Valley. the wave of semiconductor startups in the 1960’s/70’s, the emergence of Venture Capital as a professional industry, the personal computer revolution in 1980’s, the rise of the Internet in the 1990’s and finally.

Restful 222
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A Path to the Minimum Viable Product

Steve Blank

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms.

Product 436
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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 244
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Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

Steve Blank

And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern).

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