Steve Blank

SEPTEMBER 15, 2016

— Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. Positioning must be authentic, she stresses: Here’s the thing about great positioning or great PR: You have to be aligned with who you are. Filed under: Customer Development.

Washington 285

Washington Entrepreneur Silicon Valley Cofounder 285

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

SEPTEMBER 15, 2016

— Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. Positioning must be authentic, she stresses: Here’s the thing about great positioning or great PR: You have to be aligned with who you are. Filed under: Customer Development.

Washington 120

Washington Entrepreneur Silicon Valley Cofounder 120

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. Customer Discovery Never Stops.

Marketing 310

Marketing Audience Technical Review PR 310

Startup Lessons Learned

APRIL 26, 2009

So we tried to craft a strategy that would give us the product development leverage we needed to serve all customers. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. Dont fall for it - its a trap.

Product Development 88

Product Development Developer San Francisco Product 88

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms.

Product 436

Product Viral Channel San Francisco 436

Startup Lessons Learned

NOVEMBER 26, 2012

But in Menlo Park, every commute is highly variable, no matter how short, and so I often found myself sitting in traffic, bored, and eager to get to my desk to work on whatever engineering problem I was obsessed with. It's a wide-ranging call-in show that covers just about every topic you can imagine. FM or 89.3

Lean 159

Lean San Francisco Houston Engineer 159

ReadWriteStart

FEBRUARY 17, 2011

OrangeScape positions itself as an Application Platform As A Service (APaaS) provider, and has some marquee customers in India including Unilever, Citibank, Pfizer, AstraZeneca, and Sterlite. They will now be leveraging the 1M/1M-Persistent channel to go to market in the United States. Building new apps is also not as simple.

Entrepreneur 114

Entrepreneur India Silicon Valley Massachusetts 114

Startup Lessons Learned

MARCH 4, 2009

, it seemed time to return to the subject of investigating who my customers are. Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. But beyond the obvious, its also important to know where customers go to get answers to pressing questions.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

San Francisco 168

San Francisco PR Lean Early Stage 168

Steve Blank

MARCH 19, 2009

If you believed the opinions in the marketing department, the customers were in science, engineering, color desktop publishing, and a variety of applications with no single industry or application dominating the list. Within these applications how did our customers spend their day? The obvious one’s were who were they?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. You might also get immediate access to channels that might have otherwise taken years to break into. Do your own PR.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. It is simply getting customers. June 2014 – Sean Ellis and Morgan Brown write Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth , which defines growth strategies as growth engines. …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

They have many, many man-years of development and customer development in them. Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. My marketing site is hosted at WP Engines so … Jason: No wonder you get so much traffic. Edwin: There are a million others.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

techcrunch.com

OCTOBER 23, 2010

The best composition is probably one engineer whose passion lies in the pixels on the screen and another engineer whose passion is making bits fly really fast through servers. is it really that the only people who can build great startups are engineers? Engineers don’t always have the best business ideas.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. But without sales there is no revenue, and without revenue there is no company. We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels.

Silicon Valley 126

Silicon Valley RSS Non-Compete California 126

Startup Lessons Learned

FEBRUARY 12, 2009

In fact, you cant go through traditional channels at all. Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

SEPTEMBER 11, 2009

Most normal customers – even among early adopters - do not pay attention to the trolls. They are largely invisible in the normal channels where customer service and community management pays attention. I agree that listening and communicating is a key to success, but customer development can only do so much.

Community 158

Community Management Lean Software Review 158