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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Drive that demand into our sales channels.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. Two paragraphs, Five bullets. It didn’t take more.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

In turn, we have a completely USDA organic skincare line where over 95% of all of our ingredients are organically grown plants, and each of our products is high in antioxidants (we actually measured each product!). 4- Part of my name and who we are. We could of added Babies into our name but it just didn’t flow.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I started a couple of businesses before NCrypted and knew that finding the right name for the business is very important and you can’t take it lightly. My idea back then was clear that the name should address what we are doing and should be something that our target customers can directly relate to. Cherish was born.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. April Amrita Reply 13.

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