Channel Dilution Distribution Search 
ReadWriteStart
JULY 18, 2011
He says that one is too lonely, two is good and three is a great number if they can combine their skills to cover design, development and distribution. He believes that equity need not be distributed equally, as long as everyone involved is happy with their arrangement. How to Hack the Investment World.
Startup Lessons Learned
AUGUST 24, 2009
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
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ConversionXL
JANUARY 14, 2020
Quora Spaces is already gaining traction in organic search. It’s more than just a distribution channel. The feature also has to address a need that people are searching for. In return, customers might first get to Amazon through an off-site search, then buy the product there. People search with queries.
ConversionXL
NOVEMBER 6, 2017
What works for first-time customers might have less of an effect on (and be diluted by) people who are returning to buy again. Your experimental controls, Stewart says, need to be equal: sample size, performance range, and distribution of outlier behavior. An example of on of our segmented tests, for illustrative purposes.
Both Sides of the Table
MARCH 11, 2011
He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The Wedding Channel.
Occam's Razor
MAY 2, 2017
The very best analysts distill, rather than dilute. There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search.
Austin Startup
MARCH 26, 2019
For an emerging brand that most people haven’t heard of, you can build trust with potential customers with high search ranking and having relatable content available. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. When is the right time to diversify your sales channel mix?
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