Startup Professionals Musings

OCTOBER 2, 2018

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Determine the best digital channels and marketing objectives.

Marketing 120

Marketing Social Media Channel Startup 120

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. We got everything from price comparison engines to aggregated user reviews to one-click checkout.

Internet 106

Internet eCommerce Advertising Flash 106

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. You pick the period for comparison, your the necessary dimension and metric, add the condition, type a value and you're in business. You can literally do this for any metric in the standard tables in GA. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I discovered blogging because I was told it was great for search engine rankings. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. I just added more advertising until I combined multiple channels of income and generated some good return that way.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Your offers need to match your PPC Channel Temperature and you constantly try heating it up. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC).

PPC 48

PPC Analytics Video Non-Compete 48