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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161
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Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

Dear Brightly (a NextView portfolio company) provides a telemedicine-powered ecommerce experience for prescription-grade retinoids so consumers no longer need to take time off work to go see a dermatologist for 10 minutes just to obtain a prescription for the serum.

Vertical 156
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Announcing NextView Operator Guilds

View from Seed

When we create new platform initiatives, our team tries to think about how we can be the most impactful with our portfolio companies. Today, we’re thrilled to announce a new program that we hope will help our portfolio companies with two of these bullets. We are not an AR/VR, blockchain, AI, or ecommerce fund.

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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

Like everything in life, you want a balanced portfolio (left). This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. What other sources are big for them?

Analytics 159
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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. It is hard to optimize for the entire portfolio.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR. One thing is for certain — you must have experience dealing with large scale distributed applications.