ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Think about the touchpoints at each stage of the AARRR framework. Product development.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

SEPTEMBER 28, 2017

it’s a lead generation website, nothing is sold), conversion rate is the next best thing. But you do have some useful information about the nature of the acquisition process, e.g., the channel of acquisition, maybe some funnel/campaign information, and info about the first transaction itself (e.g., 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

API 167

API Viral Startup Retention 167