Channel, Early Stage, PR and Viral

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

JANUARY 11, 2014

” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. I recommend hiring or appointing a growth hacker.”

Technical Review

Technical Review Hockey Stick SEM Channel

27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce

eCommerce Omaha Entrepreneur SEO

10 Essential PR Tips for Startups

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. Subscribe to the Business channel.

PR

PR Startup Social Media Technical Review

A Path to the Minimum Viable Product

Steve Blank

APRIL 20, 2021

It bears repeating: an early-stage startup must focus on making one customer group excited by a mission-aligned product. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Delivery platforms. Chip platforms.

Product

Product Viral Channel San Francisco

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. How many adds came through organic SEO? How many through SEM?

Metrics

Metrics Startup Acquisition SEM

How to get your mobile app discovered in 2021

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps.

Mobile

Mobile Social Media Distribution PR

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. If you are having trouble raising money, sometimes a little PR can help.

San Francisco

San Francisco PR Lean Early Stage

Why Launching a Startup Is More Expensive Than You Think

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference.

Startup

Startup Social Media RSS Social Network

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition

Acquisition Cost Customer Entrepreneur

The Ultimate Guide to Starting a Software Company

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. He says, “Spending a few thousand on a domain could make a big difference long term, and give you the credibility and advantage over the competition, especially in the very beginning and early stages of the business.”.

Software Review

Software Review Software Delaware Forecast

5 of the most famous (and effective) growth hacks of all time

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. PayPal famously offered a $20 2-way reward in their early stages of growth.

Thailand

Thailand Social Network PPC Singapore

SEO Advice for Bootstrapped Startups

sharkseo.com

NOVEMBER 29, 2010

While those initial links will be very useful in sending traffic your way in the early stage, they can be massive useful later by allowing search engines to find your site and gain authority and link value. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. The result of that?

Bootstrapping

Bootstrapping SEO Startup Widget

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Ramping up too quickly will burn precious cash reserve and could sink the business. Philippe Botteri. Bessemer SaaS Law #5.