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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. Image Source.

SEO 48
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. You can easily use your tools admin settings to filter out all your internal IP's which would solve this issue. ~ [ Update, via Deric Loh : ] #1. That's one example of a redirect.

Analytics 122
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. If your company isn’t properly aligned, work on opening channels of communication and data sharing. Test different channels. Tools for IP-targeted ads: MRP ; Terminus.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

If you’re looking for a designer, engineer, or biz marketing guy – go to meetups / conferences that those people would go to. With that live, you’ll be able to show other smart engineers and advisors that you’re willing to take some risk and build something. A+ engineering talent. Should I require and NDA? Then launch.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? million Unique Visitor. How lovely.

Metrics 60
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166