Channel Engineer Portfolio PPC 
Occam's Razor
OCTOBER 21, 2013
As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. We are headed towards having zero referring keywords from Google and, perhaps, other search engines.
Hearpreneur
FEBRUARY 13, 2022
Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. Thanks to David Wurst, Webcitz ! #4-
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ConversionXL
FEBRUARY 19, 2016
So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Image Source.
Occam's Razor
AUGUST 12, 2013
than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.
Duct Tape Marketing
APRIL 14, 2022
They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. The last column.
Occam's Razor
JULY 22, 2013
Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels?
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