8 strategic hacks for building marketplace liquidity
The Next Web
DECEMBER 8, 2013
Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. It turns out that network effects can be broken – Amazon and StubHub took on eBay in the mid 2000’s.
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