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Go global or grow local? The Kiwi startup quandary

NZ Entrepreneur

A new study considers whether it is better to “go global” from day one, or to grow locally first. The study revealed that if Niesh first targets growth domestically in New Zealand, they will be better able to replicate their model in overseas markets and have appropriate growth strategies.

Global 50
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How To Create Conditions For Creative Breakthroughs

YoungUpstarts

By reframing questions, they dissolve barriers to thinking, like limiting prior assumptions and they channel creative energy down more productive pathways. People who may have felt stuck, suddenly see new possibilities and are inspired to pursue them.

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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

UGC also soared in the first quarter of 2020, amid the global pandemic that disrupted our lives. TikTok became a phenomenon with 115 million new downloads in March 2020 alone, making it an 800-million-strong social media platform. There are several channels, platforms, and websites where consumers can leave reviews.

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How To Market In A Time Of Crisis

YoungUpstarts

Given that the media continues to be saturated with stories about coronavirus, you don’t want your business’s media channels to become another source of panic and anxiety. Coronavirus may be a global health crisis, but it’s important to bear in mind that not everywhere in the world is being impacted in the same way.

Marketing 264
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How AI is literally helping Kiwi businesses grow

NZ Entrepreneur

Myles Matheson, a Data & AI specialist at Microsoft New Zealand, says the first step in talking to customers about AI is to understand what it means to them. It allows you to be more competitive in a local and global economy by making accurate decisions much more quickly – it really does give you an edge.

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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. Next week, the 1M/1M roundtable will focus on entrepreneurs in East Asia, Australia and New Zealand. We discussed guerilla p.r., You can register for the next roundtable here.

India 119
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Small Business Spotlight of the Week: miiCard

crowdSPRING Blog

miiCard provides one identity which you can use across the web where you need trust for example when trading on auction sites, online dating, in social networking and when applying for new financial products and services that require an identity check. It provides a safer, faster and more convenient way to transact online.