article thumbnail

How to Successfully Engage With Your Customers Online

Up and Running

Which can be disastrous if you’re delivering different messages or even a misaligned tone through every channel. Choosing to message through the channels they use most and proactively reaching out. Host a webinar. Engage across multiple channels. This is why you need to develop a customer engagement strategy.

Customer 150
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel. people who frequently use the #retailtech), we can use SparkToro’s insights to find podcasts and YouTube channels this audience already engages with. Personal branding efforts require consistency and authenticity.

article thumbnail

30 Entrepreneurs Explain How Technology is Impacting Their Business Today

Hearpreneur

Thanks to Sophie Townsend, Wilson Public Relations ! #7- For example, using a platform like Shopify allows me to manage inventory across multiple channels—including Amazon and eBay—and create a seamless shopping experience for customers no matter where they shop from. 7- Making my business proactive. Photo Credit: Kami Turky.

article thumbnail

Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In Closing While incorporating digital platforms into financial public relations has many benefits, there are challenges as well.

PR 123
article thumbnail

An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

I host on Hostforweb **. The tools I use below are relevant even if you’re in a role where your public communication is very limited, e.g., for regulatory reasons, or if you don’t want to allocate the time to write significant public-facing content. I use this to host my presentations , which are all embedded at teten.com.

article thumbnail

How to Build a Product Launch Strategy

ConversionXL

When Airbnb entered the hospitality industry, they needed to showcase their benefits to two distinct groups: travelers who needed a place to stay, and hosts who wanted to rent their homes or property. Your brand (and product) should be easily recognizable no matter the channel you’re promoting it on.

Product 96