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17 Entrepreneurs Celebrate Summer Business Accomplishments

Hearpreneur

Beauty brands relay on social media strategy as much as traditional PR! Everyone on my team is obsessed with the products, so it’s been fun managing the social media channels. So for this year we try increase our revenue and launch a social campaign to get our customers to be more involved. Image Credit: Trina Albus.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. Which marketing channels drive the most traffic? Slow skimming.

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Strategy Roundtable For Entrepreneurs: Indian Company Plugs Gap In Google's Enterprise Solution

ReadWriteStart

OrangeScape positions itself as an Application Platform As A Service (APaaS) provider, and has some marquee customers in India including Unilever, Citibank, Pfizer, AstraZeneca, and Sterlite. They will now be leveraging the 1M/1M-Persistent channel to go to market in the United States.

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How To Bootstrap Your Startup

www.readwriteweb.com

But if youre in the US for example, then your development cost will be anything from 5-10 times higher than offshoring to India or Eastern Europe. Our offshore development team is in India and the result has been excellent because we followed a disciplined process in both selection and ongoing development.

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52 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I hit over six figures in my first year in business – and the company revenue has increased annually ever since. I had taken photographs with film cameras as a child in India, but I never had any particularly good equipment. Thanks to Tonya Veasey, Open Channels Group (OCG) ! #43 Image Credit: Erryn Cobb.

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Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

These are areas that may be gaps in the portfolio of large companies, and are perfect for M&A deals in three to five years after building enough validation and $10-$20 million in revenue. Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. This is her core market.

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Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

These are areas that may be gaps in the portfolio of large companies, and are perfect for M&A deals in three to five years after building enough validation and $10-$20 million in revenue. Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. This is her core market.