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Cracking the Code of Data-Driven Marketing

Duct Tape Marketing

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51]

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What did they do before you came along?

A Smart Bear: Startups and Marketing for Geeks

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Example and pattern. What’s the HTML5 tag for sarcasm?)

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. I'd approached Advanced Millennium Technologies, to develop our ERP software, last September.

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Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. 4 Code-Free Steps to Launch Your Business Website – [link]. 4 Code-Free Steps to Launch Your Business Website – [link]. Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – [link]. – [link].

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. The exact coupon code that converted people speaks volumes about the kind of promotions that influence their decision to buy. A retention analysis of coupon codes reveals a lot about your customers.

Retention 126
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149
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HOW TO: Hire the Perfect CTO

mashable.com

Erica Nicole , YFS Magazine: Young, Fabulous & Self Employed. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us. Go Beyond the Code There are many super hackers out there (especially in the Bay Area).