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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. If I were a number 3-5 players I’d be looking to exit early while there’s still a lot of enthusiasm for this hot market. Time will tell.

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Paying Attention > Any Business Book

Austin Startup

But this was a live story about how a brand can measure the market. Some brands might be a poor market fit (I speak from my own nerdtastic high school experience) so they won’t make it in the market?—?it’s it’s not sustainable but finding a genuine brand that’s a good market fit is also part of what we do.

Design 48
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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

While it has plenty of lofty, academic associations, it has practical implications for marketers, too. This post walks you through the basics of semiotics, its relevance to marketing, and how to apply it to your brand and messaging—with tons of examples throughout. The role of semiotics in marketing. Who is the target market?

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Pick the Perfect Name for Your Startup

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Frances McInnis is a journalist and crossword enthusiast based in New York City. It depends on how complex your *written* marketing strategy plan (you have one, right?)

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6 Important Startup Trends that Defined 2011

mashable.com

New York City mayor Michael Bloomberg has been trying very hard to raise New York City’s profile in the tech scene. The city appointed its first chief digital officer , Rachel Sterne, in January. That same month, prestigious startup accelerator TechStars announced its first New York City class.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

The shortage of startup technical talent, especially in New York City, has been well-documented. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? In exchange for $150,000 to $300,000 of work, each startup has given Kayweb 14% to 40% equity. Kayserian believes they will.

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally.

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