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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for the Product Marketing group.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

The name of my business is BlueIvy Communications. When I left the corporate world in 2011 to start my Public Relations and Communications firm, it was important that my company/brand represent me and my background. That’s why it was naming my new company BlueIvy Communications made sense. However, mine did come first!!

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket Watcher provides a practical look at product marketing for start-ups.

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