Up and Running
MAY 11, 2021
Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords. In addition, check for content published on different social media platforms and other major websites. Social media.
The Next Web
JANUARY 31, 2014
Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. But if it’s you, your product or your business that’s on the receiving end, it can feel like you’re on a runaway train careering toward the edge of a cliff. Social media is your friend, despite what happened.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group. Two paragraphs, Five bullets.
Occam's Razor
OCTOBER 21, 2013
The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search.
Hearpreneur
AUGUST 31, 2018
Coming up with our name was both fun and extremely frustrating all at the same time. It was so tough that we first opened our doors as a company under an old business name that I still had. But the unfortunate truth is that a good name that we’d come up with might be available but the domain wouldn’t be or vice versa.
crowdSPRING Blog
JULY 13, 2016
In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Who (statement of need or opportunity) , (Product name) is a (product category).
Up and Running
MARCH 1, 2016
I needed a desk that had features that would give me quick access to a variety of tools; that was large enough for all my mixed media projects; and that was also sturdy enough it could take hammer blows and an occasional brush from a blow torch. What product doesn’t function like people wish it would? What do your friends want?
Expert insights. Personalized for you.
152 
Let's personalize your content