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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- 5- Calculate stock reorder levels Photo Credit: Dani Mechlowitz When building an e-commerce business, it's essential to keep track of your inventory to avoid sell-out periods. Another critical attribute for a CEO is an acute sense of self-awareness. Thanks to Alex Nigmatulin, PRNEWS.IO !

eCommerce 132
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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Some have labeled this period as irrational exuberance.

Lean 335
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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. Given how badly the announcement of the splitting went and their inability to control the PR cycle (or their stock price!)

Customer 287
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. Think of it as similar to an employee stock option. Example: you allocate 4% in warrants to channel partner ABC.

Warrant 298
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Target market advisory boards

Austin Startup

In other cases, they may come from your channel partners or elsewhere. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers. As for compensation, stock options in the range of 0.1%

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How to Build and Measure Brand Awareness

ConversionXL

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122