ConversionXL
JUNE 16, 2022
A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.
ReadWriteStart
NOVEMBER 19, 2010
I have seen this criticism at various places where this recap is syndicated on a weekly basis, as well as in certain random forums on the internet. But once a set of reference customers are in place, this business definitely needs a telesales channel, not a direct, feet-on-the-street sales force. What we have taken on is hard enough.
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David Teten
JANUARY 11, 2020
Kevin Lee, Executive Chairman of Didit, emphasizes the importance of having a content syndication strategy alongside a content creation strategy. Having one’s own platform is key, but content syndication with op-ed or guest contributions dramatically increases one’s reach. (E.g., Kevin has written over 620 syndicated columns).
Duct Tape Marketing
MARCH 15, 2021
I named the belief that marketing is a system – Duct Tape Marketing – as a way to capture the metaphor of what marketing is like for many small business owners. I took that simple idea and belief and created what has become known in some circles as one of the most respected small business marketing brands in the world.
Startup Professionals Musings
JULY 24, 2015
If you post on industry sites, or get syndicated to popular sites, your scores and visibility will go up even more. Your reach with a blog is much broader than traditional business networking channels and industry conferences. Each can be linked directly into your site domain name for maximum SEO impact.
ConversionXL
MAY 27, 2022
As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. By helping people hone their superpowers, DGMs don’t simply add names to lists; they keep prospects moving towards the sale.
Up and Running
NOVEMBER 20, 2014
Press releases are a tool for getting your company’s name out there — one that should be used strategically. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Over-the-Top Self-Promotion. Expensive Agencies. Premature Stories.
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