Channel Non-Compete PPC Search 
Both Sides of the Table
OCTOBER 29, 2009
not all the other applications that were competing for user attention in Facebook). Next came search results based on people paying to be high in the result set. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. So did the media. I don’t think so.
ConversionXL
FEBRUARY 11, 2016
To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.
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ConversionXL
JUNE 24, 2020
Competing businesses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. .
Occam's Razor
JANUARY 6, 2010
One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms.
Occam's Razor
JULY 1, 2013
But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is.
Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.
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