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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

So if you’re using our Facebook Messenger website chat widget (see the MobileMonkey website for an example of this) the conversations are instantaneously being routed from your website, to the user, via Facebook Messenger. Bots can, among other tasks, help book sales appointments, track delivery, or make product suggestions.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. The results? What is growth marketing?

Framework 102
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163
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The Thirteen Fastest Ways To Boost Traffic To Your Website

The Startup Magazine

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Percentage of purchases: To succeed, online businesses that sell goods through their websites depend on sales. Build your own YouTube channel.

SEO 179
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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

ConversionXL

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Social media sharing widget? Often quoted research on this subject includes an Amazon study that showed a 1% decrease in sales for every 0.1s

PPC 132
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Are You Optimizing Your Site When You Should Be Optimizing Your Traffic?

ConversionXL

Hypothetical Case Study: Acme Widgets, LLC. Let’s say you are marketing widgets for ACME Widgets, an eCommerce company that sells $200 widgets. One of ACME Widgets’ primary marketing channels is a Google AdWords campaign which yields 5,000 clicks per month at an average cost-per-click of $4 ($20,000/month of ad spend).

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