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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. David Jason Cohen Love this article!

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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

She has spent twelve years in startups and built three successful companies without venture capital backing. Are you ready to take your business to the next level, to get seen, get SEMrush, visit SEMrush.com that's SEM rush.com/go. From Content and SEO to ads and social media, Semrush is your one-stop shop for online marketing.

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The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

As a private company, you have a VERY high cost of capital (well above 10%), whether you raise venture capital, angel money, friends and family investments, bank financing, or all of the above. In addition, although compensating sales reps for cash flow may seem a bit unusual, it’s actually very logical. Philippe Botteri.

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In Modern Business, Authenticity Trumps All

Growthink Blog

Today, almost all businesses interact with and relate to their perspective and existing clients through multiple channels: in-person, on the phone, over e-mail and increasingly text, via social media and through Web Reputational Means of which we are usually only partially aware.

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