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The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

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Startups Need to Diversify Away from Paying Facebook

This is going to be BIG.

Over the last five years ago, a disproportionate amount of venture capital funded paid acquisition on Facebook. Having 90% of your marketing dollars go not only to one channel, but to use just one company’s platform is always a risky strategy—but now, in particular, it feels like Facebook is at a serious crossroads.

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Transcript of Honest Startup Advice From Somebody Who’s Been Through It

Duct Tape Marketing

We are going to talk about your book, but I got to ask one SEO question. Where does SEO sit today? Rand Fishkin: Where does SEO sit today? Well, it’s at an interesting point in its history in that, in a lot of ways, search has become a mature industry and SEO has, too. It’s a really broad one.

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Israeli Startups and Marketing – 5 Questions with an Experienced CMO

VC Cafe

Hila spent 12 years as the VP Marketing for Israeli venture capital fund Viola before embarking on an independent CMO career for startups. It also gives brands a way to differentiate themselves in a fragmented market, where traditional channels become very costly. Are brand and storytelling important before product-market-fit?

B2C 145
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Microsoft’s Bing Fund will give online startups cash, advice, and discounts

venturebeat.com

Venture capital. At the end of the incubation period, Microsoft hopes to help the companies find their first round of venture funding through its venture capital partners — or perhaps acquire them itself. SEO Software. 4 days ago. From $1.5B Editor’s picks. Featured stories. Cloud services.

Detroit 69
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
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Startup Resources

www.vccafe.com

Venture Capital Cafe > Startup Resources (Updated Mar 2013). SEO and Analytics Tutorials. SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. Boilerplate Venture Funding Documents. National Venture Capital Association â?? SEMRush â??