Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!
Occam's Razor
SEPTEMBER 15, 2014
Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.
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