Both Sides of the Table

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Remind Me Why I Love You? (Why “In Person” is Everything)

Both Sides of the Table

especially about churn rates and your high CACs last quarter relative to the previous year. I asked you to send over some cohort data and I did get 30 minutes to go through it the other night. I developed a list of questions to ask you next time we speak?—?especially Was that a blip? 18 days later we hop on a call.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The more your product is integrated with other systems the lower your churn rate will be. This will happen organically in the future but not until you’re already large and successful. And the other thing. Imagine when your competitor comes in with their new whiz-bang features.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150
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Asking Questions More Effectively

Both Sides of the Table

The CEO started talking and rattled off for about 5 minutes with awesome information when my colleague jumped in for clarification, “But our research shows that while the conversion rates on that type of campaign are 3-4x what we’ve seen elsewhere the offer is of such low quality that it leads to a high long-term churn rate.

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So What is The Right Level of Burn Rate for a Startup These Days?

Both Sides of the Table

When you raise larger rounds there is more “due diligence,” which includes: calling customers, looking at financial metrics, doing cohort analysis (looking for trends like changes in churn rates), evaluating competitor positioning and understanding more of the competency of your executive team.

Burn Rate 150
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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. . * Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. We talked about what startup CEOs should do in these situations and how to think about these renegotiations.

Marketing 263
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You Need to Win the Battle for Share of Mind

Both Sides of the Table

Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? Will you get the TechCrunch bump, the tier-1 VC anointment, followed by great PR firm support and then the NY Times or WSJ story that follows? This year’s Tamagotchi?