VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

ReadWriteStart

MARCH 3, 2021

Still, you need to find some way to pull your company out of this early-stage quicksand. First, we need to address the core challenges of developing effective early-stage growth strategies for new businesses. The Prioritization of Customer Retention. Boost Customer Retention. You need to find a balance.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

AUGUST 13, 2019

And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. In fact, SaaS companies with an annual growth rate of 20% or less have a 92% chance of failure, according to research by McKinsey. Don’t focus on metrics like MRR too early on. Retention rate.

Metrics 117

Metrics SQL Retention Churn Rate 117

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. What are the re-marketing or retention cost assumptions?

Metrics 150

Metrics Cost Acquisition Startup 150

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. When it comes to early stage investing – it’s all gut. Typically its way more important to build product, and pull in early users to give you that feedback vs. speaking about it.

Technical Review 44

Technical Review Startup Cofounder Software Review 44