Version One Ventures

SEPTEMBER 19, 2012

So most early-stage VCs have started to evaluate investment opportunities with an imaginary benchmark in mind: can this company become a $100 million opportunity? The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company).

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

AUGUST 13, 2019

And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. In fact, SaaS companies with an annual growth rate of 20% or less have a 92% chance of failure, according to research by McKinsey. Don’t focus on metrics like MRR too early on. However, churn compounds.

Metrics 117

Metrics SQL Retention Churn Rate 117

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

MARCH 17, 2021

And while this was a good start, a significant position of these companies were early-stage startups. Companies experience a high churn rate because of bad product adoption. No surprise, during this time, many B2B businesses were struggling to adjust to a world without physical events. MQL cost significantly increased.

B2B 150

B2B Sales Cycle Belgium IP 150

YoungUpstarts

MAY 6, 2019

In this article, we will discuss why it is important to understand the whole startup stages concept before you start a business to get the most benefit. Early Stage. This startup stage starts from the day you decide to work on a startup idea. Here is the complete list of points available in early stage startup.

Startup 113

Startup Technical Cofounder Merger Early Stage 113

Both Sides of the Table

MAY 7, 2016

If you’re an early-stage startup and even contemplating acquiring other companies slap yourself in the face and focus on your own business instead. Your churn rates are too high. Or some teams who start driving revenue paper over the fact that they aren’t acquiring customers profitably.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

Both Sides of the Table

FEBRUARY 15, 2016

When you raise larger rounds there is more “due diligence,” which includes: calling customers, looking at financial metrics, doing cohort analysis (looking for trends like changes in churn rates), evaluating competitor positioning and understanding more of the competency of your executive team.

Burn Rate 150

Burn Rate Cap Table Valuation Software Review 150

David Teten

DECEMBER 3, 2019

Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. The Pocket Negotiator is very early-stage attempt to aid in the negotiating process itself. ExitRound helps early stage companies identify buyers in smaller exits. . What’s Your VC Tech Stack?

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

APRIL 21, 2020

We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. Of our early-stage deals we do 33% Seed, 66% A’s) Why recycling is important, but why without exits you might even be forced to stop paying management fees for a while What Will Happen with LPs in this Economic Market?

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

BeyondVC

DECEMBER 10, 2009

Financial models for startups are important from a big picture perspective, but I never like to get mired in the full details as things always change in the early stages. In my mind some of these key variables include new bookings, growth of deferred revenue, churn rate, cost of acquiring new customers, and obviously cash.

Churn Rate 112

Churn Rate Burn Rate Startup Metrics 112

Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Startup Lessons Learned

MARCH 21, 2013

Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% Mark MacLeod, Chief Corporate Development Officer at Freshbooks, says that you need to get below a 5% monthly churn rate before you know you’ve got a business that’s ready to scale.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Cracking the Code

DECEMBER 11, 2015

how many searches are available on Adwords) and what is the quota attainment and churn rate of the sales people as well as their profile SMB online sales (e.g., These teams are typically run on monthly quotas. For this model, I like to understand how scalable the lead gen model is (e.g.,

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Ramping up too quickly will burn precious cash reserve and could sink the business.

Software Review 48

Software Review North America Europe Metrics 48

maplebutter.com

JANUARY 8, 2013

When it comes to early stage investing – it’s all gut. Does it make sense to spend this time speaking about your early stage start-up when your product has not even entered Alpha testing? Typically its way more important to build product, and pull in early users to give you that feedback vs. speaking about it.

Technical Review 44

Technical Review Startup Cofounder Software Review 44