Up and Running

AUGUST 16, 2021

The best part is that they’re more conversational and far more accessible than email support. Hyper-personalization can vary from calling a customer by their name to suggesting new products and services based on their previous interaction with your brand. What about AI chatbots? In eCommerce , it is exemplified by Amazon.

Customer 154

Customer Churn Rate Software Review eCommerce 154

ConversionXL

MARCH 17, 2021

Since COVID started the number of spam emails and LinkedIn messages increased (doubled at least). One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” MQL cost significantly increased.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. It starts with a simple email. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

AUGUST 13, 2019

While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Aptrinsic CEO Mickey Alon encourages SaaS companies to go a step further and look at product qualified leads (PQLs). However, churn compounds. Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

David Teten

DECEMBER 3, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Generating awareness through PPC. You can also leverage historical data to send personalized emails. Image source.

Customer 140

Customer Marketing Social Media CPA 140