Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. For example, PR doesn’t scale. Churn rates are another metric that can get harder with scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. But notice what’s not listed: messages sent per person, churn rates of active users, or activation rate of new user. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. and which are likely to churn (time to proactively intervene!). Newer Post.

Software Review 48

Software Review North America Europe Metrics 48