ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Churn rate was high for a service that many organizations saw as a “nice to have.” It starts with a simple email. Another three came on board 45 days later.

PR 120

PR B2B Lean Audience 120

Up and Running

OCTOBER 7, 2019

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Customer churn rate: shows the percentage of customers lost in a given period (e.g., canceling their subscriptions or not making a repeat purchase.).

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. Today, it’s not enough to send the right emails; you need to send the right emails at the right time. Activation.

Marketing 97

Marketing Campaign Software Review Email 97

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48