ConversionXL
OCTOBER 30, 2021
However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In digital marketing, this will most likely be through search engines and social media. Base your strategy around ways people will find you. Lifetime value (LTV).
Both Sides of the Table
APRIL 26, 2016
In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.
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Ben's Blog
FEBRUARY 29, 2012
Just because we missed the intermediate milestones doesn’t mean we won’t hit our product schedule” – In engineering meetings where there is great pressure to ship on time—a customer commitment, a quarter that depends on it, or a competitive imperative—everybody hopes for good news. I’ll bet you can’t. Where do lies come from?
David Teten
DECEMBER 3, 2019
Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . ff Venture Capital hired two full-time engineers to build out Totem. A major angel group uses Influitive , an advocate management tool, to track, activate and motivate their members. Fincura specializes in serving lenders.
Startup Lessons Learned
MARCH 21, 2013
If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.
ReadWriteStart
AUGUST 26, 2022
He focuses on investments in fintech, the internet, and software. You need to know all the people I’ve hired or the people I’m about to hire, whether up and down the stack, people in the engineering team, people on the C-suite management team, and what we expect from them. The theme of this episode is how to scale unicorns.
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. You know you can profitably scale sales when a couple of sales reps are at an annualized run rate to sign annual contract values (CMRR x 12 months) equal to twice their fully-burdened cost of sales. Cracking The Code.
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