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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150
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Fast Growing Startups Focus on Customers

The Startup Magazine

Startups have only one way of thriving, and that is through growth. Every startup company that grows very fast understands the complexity that comes when scaling operations. There are various reasons as to why fast-growing startups spend time monitoring their customer success rate. What fast growing startups should do.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved.

Retention 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
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Is Your Startup Tracking the Right Metrics?

Up and Running

One of the most important things a startup can do is make sure that they are keeping track of their data. In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics.

Metrics 84
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Over the past two decades, she has led large revenue producing divisions at businesses ranging from startups to Fortune 500. We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? We looked at net promoter scores, CSAT scores, attrition rates, right? with Tiffani Bova.

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Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

I founded a startup years ago, and that’s how I started getting a taste of it. The startup didn’t work out, but I found ways to be around it, whether it was on the sales side in Goldman for a few years. How does that translate into advice that you give to your startups? What guidance for your portfolio companies?

Partner 132