VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

MAY 9, 2018

especially about churn rates and your high CACs last quarter relative to the previous year. Because you have a unitary focus on financing your company or you die you seem not to miss a beat in thinking about the last meeting and the funder has been whipsawed in 20 directions. Was that a blip? 18 days later we hop on a call.

Software Review 381

Software Review Churn Rate Due Diligence New York 381

Both Sides of the Table

APRIL 26, 2016

= profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

NOVEMBER 17, 2022

For example, if data reveals that 40% of sales calls don’t convert, the algorithm may recommend further training for sales reps. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). This led to a 10% reduction in churn and a 40% increase in NPS. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

NOVEMBER 13, 2020

With the new chatbot, Splashtop was able to leverage it to initiate conversations along with integrating it to Salesforce to record qualified leads on it, leading to them averaging 1648 chats a month and causing an overall increase of 35% of their sales conversions. Provide a seamless omnichannel customer experience.

Customer 135

Customer Churn Rate Silicon Valley Retention 135

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. If you believe in it – then finance whatever you can yourself.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

This is the part that people hate the most, unless you’re a finance geek. Are you landing a big sale? If you say in year one I’m going to do one hundred thousand in sales or, a million in sales or whatever it might be. Then referral rates and opt-out rates. How much is going to sales?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60