Remove Churn Rate Remove Lead Generation Remove Marketing Remove Metrics
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Image source ).

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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. According to Statista , the SaaS market will reach $157 billion next year. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Over the course of the next 20 minutes Lars & I will dive deep into KISSmetrics processes so you can learn: The up-front investment that helps them generate a continuous stream of leads. The real metrics that help you determine if you’ve achieved product/market fit. Calculate Your Churn. image source.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Labels: SaaS , sales and marketing , software. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Posted by Philippe Botteri.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

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